| Plastics News |
Borealis and Borouge launch global brand for mechanically recycled solutions
December 15, 2025: Borealis and Borouge have announced the launch of Recleo, a new global brand for mechanically recycled polyolefins suited for a broad range of polyolefin (PO) applications. Recleo unites post-industrial (PIR) and post-consumer (PCR) recyclates and compounds in one versatile portfolio, making it simpler for customers in industries such as mobility, building and construction, appliances, infrastructure, and consumer goods to source sustainable materials. The Recleo brand complements the Borcycle M portfolio of mechanically recycled polyolefins, which are based exclusively on post-consumer waste, and designed for the most demanding applications. Together, the two brands enable Borealis and Borouge to deliver circular solutions across the full spectrum of customer needs. The two companies say grades in the Recleo portfolio are made from verified PIR and PCR plastic waste streams, helping customers reduce carbon footprints and meet sustainability targets by keeping valuable raw materials in the cycle. According to Borealis and Borouge, Recleo also supports compliance with evolving regulatory requirements, including upcoming targets in the new EU End-of-Life Vehicle Regulation (ELVR) and the Packaging and Packaging Waste Regulation (PPWR). Many grades in the portfolio are RecyClass certified and produced in accordance with the IATF 16949 quality management standard. “With Recleo, we are reorganizing an important part of our mechanically recycled portfolio that is highly relevant to our customers. It unites our fit-for-purpose mechanically recycled grades into a global portfolio and makes sustainability affordable in all applications. With our Borcycle M brand, we will continue to serve the most demanding premium applications,” explains Dirk Langhammer, Borealis VP Circular Economy Solutions. “This makes our offering clearer and easier to navigate, helping customers choose the solutions that best meet their needs.” Recleo is available worldwide, providing customers with security of supply and consistent quality wherever they operate. Recleo is a match in combination with the full Borealis and Borouge virgin PO portfolio to increase recycling content and enhance circularity in consumer solutions. Borealis and Bouroug say that customers and the industry value chain benefit from the synergetic application in all kinds of processing technologies, especially in film and other extrusion technologies. Recleo enables the reuse of end-of-life plastics through certified mechanical recycling, keeping valuable resources in circulation and supporting the reduction of virgin feedstocks use. “Recleo expands customer access to certified recycled materials at scale,” says Youssef Taha, Senior Vice President, Marketing and Innovation, Borouge. “By consolidating our recycled portfolio under one brand, we help customers integrate circular materials more easily into existing production systems.” The new brand of circular polyolefin solutions is designed to meet the growing demand for recycled content, aligned with emerging regulations and fulfilling brand-owner sustainability targets. Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. In Europe, Borealis is also an innovative leader in polyolefins recycling and a major producer of base chemicals. The company offers circular material solutions for key industries such as consumer products, energy, healthcare, infrastructure and mobility. With customers in over 120 countries and head office in Vienna, Austria, Borealis employs around 6,200 people. In 2024, the company generated a net profit of EUR 566 million. OMV, the sustainable chemicals, fuels and energy company with a focus on circular economy solutions, headquartered in Vienna, Austria, owns 75% of Borealis' shares. The Abu Dhabi National Oil Company (ADNOC), based in the United Arab Emirates (UAE), owns the remaining 25%. Borouge Plc, listed on the Abu Dhabi Securities Exchange, is a leading petrochemicals company that provides polyolefin solutions for the infrastructure, energy, mobility, healthcare, agriculture and advanced packaging industries. Borouge employs more than 2,900 people and serves customers in over 90 countries across Asia, the Middle East and Africa. Founded in 1998 through a strategic partnership between ADNOC and Borealis, Borouge was formed to build and operate a polyolefins complex in Al Ruwais Industrial City, United Arab Emirates, which today is one of the world’s largest integrated polyolefin complexes. ADNOC owns a majority 54% stake and Borealis holds a 36% stake in Borouge. Photo: Recleo unites a range of cost-effective, mechanically recycled post-industrial and post-consumer solutions in one global portfolio. |