January 30, 2023 - Ineos Styrolution has announced that Hansgrohe, a leading global manufacturer of sanitary fittings and fixtures has selected the company’s sustainable Novodur ECO solutions for their next generation products. Novodur is the brand name for Ineos Styrolution’s specialty ABS.

Hansgrohe is one of the world’s largest producers of shower heads, hand-held showers and taps/ faucets. As part of their challenge to reduce the company’s ecological footprint, the company decided to look at the materials used for the production of their sanitary fittings. According to Ineos Styrolution, they selected the company’s Novodur ECO P2MC B50 for two reasons: firstly, Hansgrohe’s high quality standards were not to be compromised and secondly, adjustments to production had to be minimal. Novodur ECO P2MC B50 is a special ABS injection moulding grade suitable for electroplating with 50% bio-attributed contribution.

Ineos Styrolution says its bio-attributed Novodur grades fulfill these demands: the products offer identical properties as the conventional material – including surface quality, impact strength, high flowability and, in the case of Novodur ECO P2MC B50, suitability for electroplating. The material is also a plug-in solution not requiring any changes to the production setup. At the same time, Novodur ECO B50 grades offer product carbon footprint (PCF) savings of up to 71%, Ineos Styrolution claims.

Frank Semling, Chief Operating Officer at Hansgrohe SE, said: “We are extremely pleased that the transition to the new sustainable Novodur ECO P2MC B50 was very swift and completely hassle-free.”

He continues: “We are excited to be the first Ineos Styrolution customer in our industry to change to the new bio-attributed material. We encourage more companies in all industries to make the switch to sustainable materials to jointly improve our CO2 footprint and achieve the goals defined in the Paris Agreement.”

Dr. Eike Jahnke, Vice President Specialties EMEA at Ineos Styrolution said: “We consider Hansgrohe to be a pioneer in many ways. They led the way to the design bathroom of the 21st century, and at the same time, they are committed to sustainable management and responsible business practices. We will continue to develop sustainable styrenics ECO solutions for entrepreneurs like Hansgrohe. We are committed to deliver premium performance at reduced ecological footprint.”

Ineos Styrolution is a leading global styrenics supplier, with a focus on styrene monomer, polystyrene, ABS Standard and styrenic specialties. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electronics, household, construction, healthcare, packaging and toys/sports/leisure. In 2021, sales were at 6 billion euros. Ineos Styrolution employs approximately 3,100 people and operates 16 production sites in nine countries.

Source: Ineos Styrolution