• ‘K Assistant’: Ready at any time
• As a smart guide, K Assistant makes trade fair preparation more convenient and efficient

September, 8, 2025 - K in Düsseldorf now offers the AI-supported chatbot ‘K Assistant’, a virtual companion that provides exhibitors and visitors with targeted information around the clock – individually, multilingually and intelligently.

K Assistant is available to assist anyone interested at www.k-online.com. Whether you need initial information on hall plans, exhibitor offers, the supporting programme or services, the chatbot ensures you are perfectly prepared for an optimal trade fair experience.

‘With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,’ explains Thomas Franken, Director K at Messe Düsseldorf. ‘Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.’

More than just a chat – what the K Assistant can do:

• Available 24/7: The AI chatbot is available to users at any time of the day or night, ensuring maximum planning freedom.
• Intelligent answers instead of mere search results: The ‘K Assistant’ thinks for itself – it analyses questions in context and provides structured, precise information instead of long lists of hits.
• Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages.
• The friendly symbol for the K Assistant can always be found at the bottom right-hand corner of www.k-online.com.

K 2025 will be open daily from 10:00 a.m. to 6:30 p.m. from Wednesday, 8 October to Wednesday, 15 October 2025. A day ticket costs 60 euros, a three-day ticket 125 euros. School pupils and students pay 20 euros for a day ticket. Information on tickets | K 2025

In 1952 K was held by Messe Düsseldorf for the first time and runs in a 3-yearly cycle. The latest K in 2022 registered 3,020 exhibitors from 59 countries on over 177,000 m² net exhibition space and 177,486 trade visitors, 71% of whom came from abroad. Around 3,200 exhibitors from 66 countries will participate in K 2025. For more information go to www.k-online.com