Partnership between the Brazilian companies releases one more line of sustainable products that contribute to the return of plastic to a new cycle
September, 26, 2019 - The partnership between Braskem and Tramontina increasingly seeks to combine sophisticated design with eco-friendly practices. This is the case of Sissi and Diana chairs from the Summa line, which reach the market today. These are produced from post-consumer (PCR) resin, that is, recycled material. Initially at the time of launch, the chairs will be sold only at T factory and T stores, Tramontina's concept stores, and subsequently will be available at general sales outlets.
"Increasingly more committed to the Circular Economy , Braskem has been expanding its recycled resins portfolio, thereby enabling brands such as Tramontina to develop eco-friendly products," explains Renato Ditomaso, director of Recycling Business Development and Circular Economy at Braskem.
Through the Summa Line, Tramontina offers a more modern design with the same durability, weight and resistance of chairs made from fossil-based plastic. This fact is certified by three laboratory tests (static, impact and back leg), in accordance with Brazilian Inmetro standards, which verify the resistance of all models in order to guarantee product safety.
A long-time partner of Braskem, Tramontina already uses other sustainable solutions from the company in its product portfolio . "Our focus is on sustainability, which has been part of Tramontina's history for 108 years. Consumers who buy this product can rest assured of something good not only for their homes, but also for the environment as a whole," said Rui Baldasso, Commercial Director of Tramontina.
Founded in 1911, Tramontina started off as a small smithy in the city of Carlos Barbosa in Rio Grande do Sul in southern Brazil. Currently, it manufactures over 18,000 items in its ten factories across the country - eight in Rio Grande do Sul and one each in Belém, Pará and Recife, Pernambuco. It has over 8,500 employees and exports its products, all under the Brazilian brand, to more than 120 countries. Its portfolio includes kitchen utensils and equipment, home appliances, and agricultural, gardening, industrial maintenance and automotive tools, utility vehicles, construction, electrical materials, as well as wooden and plastic furniture.